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Title:
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FACTORS AFFECTING CONSUMERS ADOPTION OF ECOMMERCE IN SAUDI ARABIA FROM A CONSUMERS PERSPECTIVE |
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Author(s):
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Fahad Aleid , Simon Rogerson , Ben Fairweather |
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ISBN:
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978-972-8924-89-8 |
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Editors:
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Sandeep Krishnamurthy |
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Year:
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2009 |
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Edition:
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Single |
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Keywords:
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Ecommerce, adoption, qualitative research, grounded theory. |
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Type:
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Full Paper |
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First Page:
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11 |
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Last Page:
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18 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper presents a literature review on the global barriers to consumers adoption of ecommerce. It also shows the
state of ecommerce in Saudi Arabia and goes on to identify the factors that affect consumers adoption of ecommerce in
Saudi Arabia from their perspective. |
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